After graduating from Art Center College of Design in Pasadena, Joanne worked with fellow alumnus Dan McNulty creating many collateral pieces and, corporate identities as well as the LA Auto Show book. A few years later she joined the staff of Bos Design, a small but rapidly growing packaging design firm. There she had the privilege of working with brothers Rudo and Gerry Bos and their partner Russell Hayward on the Avery Dennison account as well as national food brands where she remained for over 10 years. Due to the unfortunate death of Gerry Bos the firm closed its doors in 2007. Joanne has continued her love for design at a small firm close to her home where she is busy developing branding and packaging concepts as well overseeing final art while art directing photo shoots and retouching final photography.